Digital Tribes: Pillar 2, Ritual
I am absolutely addicted to @StephenCaggiano’s daily #UsGuys #NightShift Clock in on video on Twitter. Check it out below. It will only take few seconds. StephenCaggiano Stephen J. Caggiano http://twitvid.com/CZK28 - #UsGuys #Nightshift Clock In You might not be so impressed. #UsGuys doesn’t care! It is a daily group ritual and you are not in this group. People in the #UsGuys...
Digital Tribes: Pillar 2, Culture
What do Italians, Harley riders and Trekkies have in common? They each have their own multigenerational sense of group culture. Culture is the most powerful tool for developing longevity and loyalty within a tribe. Looking out across the digital community landscape, it also appears to be the most underestimated. Marketing professionals have long tried to harness some of the power of culture...
A Personal Digital Tribe Experience
It has been a month since my last blog post. It seems like it has been longer. I have been rather quiet in my social media circles as we absorbed the initial shock of our 3 year old daughter’s diagnosis of a rare autoimmune disease (JDM strikes 2 in 1 million children). We are starting to adjust to our “new normal” and I wanted to return and reflect the personal way that SoMe...